Spotlight: Sammy SoSo – from Afrobeats with Tyla to Kpop with Lisa!

Some producers make hits. Others help artists discover who they are. Sammy SoSo is increasingly looking like the latter, and his move into K-pop with Lisa is an exciting new chapter in an already impressive career.

The British-Ghanaian producer, songwriter, engineer and DJ has been quietly building an international reputation behind the scenes. His biggest breakthrough came with Tyla’s Water, which he co-wrote and co-produced, earning a Grammy for Best African Music Performance in 2024. He also contributed to ten tracks on Tyla’s self-titled debut album, helping shape the infectious blend of amapiano, Afrobeats and polished pop that propelled her onto the global stage. Add collaborations with Wizkid, Kali Uchis and Headie One, and it is clear that SoSo knows how to move between musical worlds without losing his identity.

Now, he is bringing that experience into Lisa’s solo universe.

Following her departure from the familiar group structure of BLACKPINK’s YG Entertainment, Lisa launched LLOUD and began building a creative identity on her own terms. Her debut solo album, Alter Ego, marked a significant step in that journey, with SoSo among the producers contributing to the project.

As explored in Lisa’s documentary Always Lalisa, the early stages of their working relationship offered a glimpse of a different creative dynamic. Lisa was initially shy when meeting SoSo, having largely experienced music-making through YG’s established production environment. Suddenly, she was navigating a process in which she had greater ownership of the vision, sound and direction of her career.

That transition can be daunting, even for a global superstar. Having an experienced producer who understands both commercial appeal and genre-blending can make all the difference. SoSo’s background gives Lisa room to experiment while helping translate her ideas into records with international potential.

And could K-pop become a bigger part of his future?

It would make sense. The idol industry offers producers access to passionate global fanbases, ambitious album projects and carefully coordinated international campaigns. But it also demands adaptability, strong collaboration and an understanding of an artist’s identity. SoSo’s work across African music, R&B and pop gives him a compelling foundation.

Rather than simply chasing the K-pop market, he seems well placed to bring something distinctive to it. If Lisa’s solo era is any indication, this could be the beginning of a fruitful creative partnership with the wider idol world.

Check out his socials here.