January 7, 2022
Arsenal and adidas: No More Red
Arsenal will play all in white this weekend for their FA Cup match at Nottingham Forrest in support of No More Red – an initiative supported by Adidas to combat knife crime in the capital.
There were more than 10,000 knife crime offences in London between June 2020 – June 2021. Last year also saw the highest number of teenage murders in a year in London since records began – most of which involved knife attacks.
Throughout the initiative adidas also will be supporting by:
- Investing in creating and refurbishing safe spaces to play football
- No More Red mentorship scheme where young people doing positive work in the community will be supported by creative talent
- including Idris Elba, Ian Wright, DJ Emerald Rose Lewis and artist Reuben Dangoor among others
- Providing access to its talent network who will make regular contributions to Arsenal in the Community programmes that provide a wide range of training, quality spaces, positive role models and tangible opportunities for young people
Following the game, the ten shirts worn by outfield players have been gifted to organisations doing work in the community to address some of the root causes of knife crime and youth violence. These organisations are
- Arsenal in the Community
- The Stephen Lawrence Day Foundation
- Steel Warriors
- Don’t Stab Your Future (DSYF)
- Box Up Crime
- Copenhagen Youth Project
- St Giles Trust
- Abianda
- Octopus Community Network
- The Ben Kinsella Trust