Dis-Loyalty – the coolest membership for travel and dining?

Ennismore’s Dis-loyalty membership is made for people who love great hotels, good food and lively bars, but don’t want to commit to a single brand just to earn a few points. It skips the usual loyalty nonsense and goes straight to what matters: instant perks and genuine savings, from the moment you sign up.

For £12 a month, or the local equivalent, members unlock immediate benefits across Ennismore’s global portfolio. That includes 20 percent off a first hotel stay, 10 percent off every return visit, and a standout perk for early adopters: 50 percent off stays at newly opened hotels during their first three months. It’s ideal for travellers who like discovering new openings before everyone else.

Dis-loyalty is just as much about eating and drinking as it is about sleeping. Members enjoy discounts across more than 150 restaurants, bars and cafés worldwide, plus a free barista-made drink every day when sitting in. Normally, food and drink come with 10 percent off, but throughout January participating venues are turning things up with 20 percent off for card holders — a solid excuse to book that dinner or linger over one more round.

The membership also keeps things fresh with limited-time “Drops”, offering special deals, collaborations and experiences that change throughout the year. It’s all part of the programme’s playful approach to loyalty, encouraging members to explore rather than stick to the same routine.

Dis-loyalty spans some of Ennismore’s best-known lifestyle brands, including 21c Museum Hotels, 25hours Hotels, Delano, Hyde, Mama Shelter, The Hoxton, Mondrian, Morgans Originals, SO/ and SLS. From creative city hotels to design-led resorts and buzzy social spaces, the range is broad but consistently cool.

For frequent travellers, social diners or anyone who appreciates a daily free coffee, Dis-loyalty proves that paying for loyalty doesn’t have to feel restrictive. It’s flexible, fun and refreshingly easy to use — exactly how a modern travel and lifestyle membership should be.

Check out their website here.
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Written by @sammijoknows