Nondef | CDS: Tom Lawrence

Tom goes straight in, not even a kiss on the cheek: “it’s a bit like teen sex: everyone talking about it not so many doing it.” MVPR is doing it and making it pay.

In the near-decade I’ve known Tom he’s always been something of an anomaly. He asked weird questions that led to unexpected answers. He slotted in perfectly in PR shops and thrived at Edelman. Now he’s that AI guy.

He’s running a PR agency, but it feels like start-up: he talks about sprints with clients, excitedly sharing a new solution with a developer after a night of tinkering. AI certainly isn’t a bolt-on and AI alone doesn’t do it justice.

We spoke a lot but it’s bang for your AI-curious buck. It wasn’t all geek. There’s a broken violin that stokes sadness and the shock of a TV-less family that weren’t weird enough for a documentary crew. And there were tunes from The Hollies, Crazy P and Leonard Cohen for bathroom breaks and popcorn.

Catch Tom on Linkedin.
Ruby on Linkedin.
Most of the CD Sounds shows on a page. At time of publishing it’s about 4 months out of date again. Gah. But if you never know, it may be back to speed when you check…
Hoxton Radio’s Insta, Mama Shelter in Shoreditch.