September 15, 2023
NONDEF | SOUND STRATEGY: Kate & Iona
Where does “I don’t buy it” rank as a burn for a strategist? Pretty high when you have the urge to be right, which is a strategist’s right, right?
MHP’s Creative Director Iona Inglesby contemplates the CD archetype that doesn’t fit her MO, suggesting a stint in the as-yet non-existent Squabble School may be handy for strat/creative combos. Kate Gomes, Head of Strategy, knows exactly who presses her buttons and who’ll take ideas apart.
But forget all this work stuff for a minute. Huskies. You know a show is going to be interesting when a guest mentions they lived in the Artic Circle and travelled to work with a pack of hounds. Hell yes.
Join us at Planning for Earned here, find Eleanor on Linkedin.
Iona on Linkedin.
Kate on Linkedin
Ruby: Linkedin for business